They produce everything you’ll need to conquer the court and look fresh off it. Today, Michael Jordan’s eponymous Jordan Brand is one of the leading sportswear and lifestyle brands in the world, constantly pushing the culture forward with premium products and engaging storytelling. The OG’s legacy lives on through the Air Jordan 1 Retro, honoring a legend that expanded the game. Looking back, it’s safe to say that Michael Jordan and Nike made the right choice in joining forces. The first shoe to ever be worn in the NBA with multiple colorways, the OG black and red was originally banned for violating the league’s uniform policy, and was threatened with a 5,000 fine every game it was worn. And while they were popular at the time of their initial releases, those same Air Jordan silhouettes have only grown in popularity since Jordan’s retirement thanks to strategic retro Jordan releases and carefully curated collaborations.

Throughout the course of their long-standing relationship, Jordan Brand produced some of the most iconic performance basketball models of all time. He ultimately ended up inking a deal with Nike – the rest is history. feeling that he may get overshadowed at the brand. His second choice, Converse, already had a star-studded lineup with the likes of Magic Johnson and Larry Bird, which left the future G.O.A.T. Jordan was keen to sign with adidas as he was a fan of their performance silhouettes, but the two parties couldn’t make the money work.

Michael Jordan was getting set to enter the NBA and Nike, adidas, and Converse all had hopes of signing the generational talent. From retro Jordan releases and new performance styles to graphic tees and sweats, we’ve got it all in men's, women’s and kids' sizes.īack in 1984, there was a bidding war on a budding basketball phenom coming out of the University of North Carolina. Buy Now, Pay Later With Afterpay and AffirmĮverybody loves Jordan, that’s why DTLR carries all the latest sneakers, apparel, and accessories that the brand produces.

Jordan black and red shoes